Graphic design must help you promote your mission, overcome customer disregard, and win the competition with rivals — through the hidden Art of Charm.
Advertising, corporate identity and means of visual communication should NOT look like an outstanding piece of art. Graphic design must be unique and inspiring but
(i) modest — to avoid the suspicion of unfair play, and
(ii) well structured, tailored — to focus attention on facts and words that subtly influence the mind of the reader or viewer.
vanVendi moves hearts and minds to buy, makes the customer open their wallet, and extracts money for the purchase. This process must be imperceptible to customers. Otherwise, they feel cheated by a cunning advertiser who skillfully manipulates their minds. That is why design must be obscure and the role of the designer is highly responsible.